Strip Tease?

Advertising agency H&C-Leo Burnett, Beirut, (definitely check out their website, its really cool) in collaboration with Kellogs', just came out with a new campaign that i must say is possibly the most untraditional one we have yet to discuss.

Kellog's is a very well known brand that prides itself on being a healthy choice, and ultimately, a good meal when trying to lose weight. With the health craze going on right now, its obvious that this is a trait they will surely benefit from advertising. But how did they creatively go about it? Well just take a look:

Personally, i think its hysterical, and a SURE way to make someone stop for a second look. Some buzz claims its distasteful, and i don't totally disagree. I think the unexpectedness and cleverness weighs out any of these negative opinions.

Yet, i really can't decide what kind of store would allow this in their window...and how much Kellogs' had to pay for it. It definitely doesn't make the store look good. My opinion? I'm obsessed with this campaign. Kellogs' makes your jeans drop...a size that is!

thanks adblogarabia.com
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Grim Reaper

Every winter, thousands die on the cold streets. Agency Philipp and Keuntje, coming out of Germany, put out an unexpected campaign to handle the very real issue.

The entire point of the campaign was to make others realize just how serious the situation is. And how did they go about doing it? Making use of the Grim Reaper, obviously. They dressed a mannequin as the Grim Reaper and placed him on a street sign, to look as if he was holding a scythe.

The mannequin's also had on a sign stating, "Every winter, people die on the streets. Help us stop this from happening."

There is no denying that seeing the Grim Reaper on the streets will get one to stop and think. And the correlation between death and the streets was made obvious through the campaign. I think this was a very powerful way to get the point across bluntly.

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Feed the Homeless

We all know that there is a problem with homelessness, especially in major metropolitan areas. Advertising agency Clemenger BBDO, coming from Melbourne, Australia, came up with a campaign to help raise awareness about this real problem.

Garbage cans around Melbourne were turned into advertisements with just a few simple additions. By adding the image of a fork, knife, and napkin to either side of the garbage, they created a real clutter buster advertisement. The campaign slogan, while not anything super creative, definitely helped to get the point across. "For the homeless, every day is a struggle. Donate today and help us feed the homeless."

This campaign was an extremely clever way to get a very simple point across making use of what was already around. And the image is sure to get people talking. At least it made me stop and think. What do you think? Take a look. Source ibelieveinadv


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Black Lips

So this is something completely different than we have discussed yet. It didn't come out of a big shot agency for a big name brand. Instead, some smart rockers thought of a very clever way to promote their concert.

The Black Lips, a band that considers itself a rough mishmash of blues, rock, doo-wop, country and punk, was set to have a concert on March 10 in the East Village. Yet unfortunately, all the concert poster space was taken. Their idea? Guerilla marketing. The band members went around the village and drew black lips on other posters, with the date and venue for their show.

This is surely a good usage of making do with what you have. And with what they were given, i cant think of many betters ways to advertise their show. However, in cities such as New York, graffiti and defamation of posters is rampant. Thus, city dwellers are likely to look right past it without even noticing it is there. Even more so, unless you know of the Black Lips, the scirbble will probably mean nothing to you.

Either way, i think the Black Lips deserve an applause for managing to create a very untraditional campaign with no agency and no ad space. Encore! Big thanks to Guerrilla Communication for this story!!




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Arrive Alive

The Jupiter Drawing Room, an advertising agency located in South Africa just came up with an extremely clever and thought provoking campaign to deter drunk driving. The campaign title? Arrive Alive: Drunk.

The concept is simple: make people think about the consequences of driving drunk. So how did they go about doing this? Simple. A tiny poster was hung above toilets around South Africa stating, " Take a seat and think about the consequences of drunk driving." The toilet seats were then adorned with wheelchair tires on either side. Get it?

Scary and real and thought provoking. What a creative way to promote safe driving. Way to go!

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Personalize it

The Australia Post came up with a new concept; personalized stamps. In order to get the word out, M&C Saatchi in Melbourne, Australia, came out with a clever campaign.

The Australia Post campaign, like many others, takes place in bus and transit shelters. As we know, transit shelters are definitely an efficient way to grab the attention of a wide range of consumers, especially those in major cities. The shelters were adorned with big envelopes. Cleverly, where the stamp would normally go, M&C Saarchi placed a mirror instead, thus showcasing that you can get whatever you want on your stamps.

Plus, a mirror is always a handy thing to have around. Give someone a mirror, and they are bound to look into it. If this theory of mine stands true (which I'm guessing it does in 90% of people,) then this campaign is sure to grab the attention of transit goers. Cool Concept! yet I'm curious if people will really even use the stamps...does anyone care enough to actually personalize them? We'll have to stay tuned and see.

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Pedigree Puppy Promotion

Ad agency TBWA, created an advertising campaign for Pedigree Puppy Formula in South Africa. The idea was to create awareness of the many benefits this puppy chow has. And how did they go about doing this? Well, just take a look at this creative idea.

Playing off the concept of dog-flaps (which is still a little strange to me. Aren't those flaps normally for cats? Maybe not,) TBWA placed decals of the flaps on doors throughout suburban neighborhoods. Yet, instead of placing them at the bottom of the door where they are normally found, they placed them on the top, implying that Pedigree Puppy Formula will give your puppy enough energy to jump through the top.

Even more clever? They slipped samples of the formula under the front doors. Sometimes thats all it takes to create brand loyalty. What a creative idea with an added bonus; free samples. Hopefully it works!


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Lipton's Green Tree?

JWT, an advertising agency based in Egypt, just came up with a campaign for Lipton's Green Tea that makes Lipton's green tea, well, even greener.

The concept of the campaign is pretty genius, if you ask me. Basically, they took the shrubbery around Egypt and turned them into tea cups to promote Lipton's Green Tea. Get it? They made green tea, literally. The tea cup hedge sculptures definitely garnered a lot of attention, and were a great way to advertise without using or ruining any resources. Thus, making the campaign a green one in regards to the environment as well.

Unlike simple posters and billboards, these are advertisements that are almost impossible to miss. Take a look, its actually very cool.



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Monkeying Around.

Animal Planet decided to use some guerilla advertising to promote the new show, "Escape to Chimp Eden." And i mean, they literally used "guerilla" advertising.

In high traffic areas around New York City, cardboard chimps were hung from telephone poles and lamp posts. The Chimp is holding a sign that says "Escape to Chimp Eden, Fridays 9 PM, Animal Planet." This is a creative idea that surely grabed the attention of everyone walking down the street. Rather than using regular posters on the side of buildings, they posted their ads in unusual places, in a clever shape. This is surely a clutter buster, and stands out among the millions of ads plastered around NYC. Pretty cool, huh?

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Juicy

So here's an idea coming from a continent I have yet to explore...India. And what a clever idea at that. Rediffusion DY&R came up with a unique idea to advertise all the hairstyles available at Juice Salon...on an escalator?

Yep! A picture of a mans face up to his forehead was posted on the base of the escalator. A different hairstyle was posted on each of its steps, so as the escalator moved down, the man was continually given a new do.

What a cool and innovative idea! I'm surprised we don't see more of this escalator advertising. It's such an obvious way to catch the undivided attention of the riders. If you're on an escalator, you can't get off until you reach the bottom, so really, there is no escaping these advertisements. Plus, this saves everyone from those potentially awkward 30 seconds of "where do i look," during the trip downstairs. This is definitely one of the coolest advertising concepts i have seen recently. Job well done!!!

Take a look at the escalator advertising here


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Hitting the Slopes

Venture Communications, an advertising agency out of Toronto, has come up with a new campaign for Travel Alberta, which brings the Rockies right to the skiers. Well not literally, but the idea is pretty cool. I know I've discussed cool outdoor advertisements before but...this one does something a little bit different than the others.

Basically, in select locations across Toronto, Venture Communications created makeshift mountains. By putting up posters of the Rockies, they were able to turn benches into "chair lifts." This was quite an unexpected way to transform the expected. Going one step further, creating makeshift snow and skis on the floor gives the "rider" the feeling of really being there.

At least to the ski bunnies in the area, these transit benches should prove to be quite a turn on. Anyone that loves to ski knows it doesn't take much convincing to get them to hit the slopes. This is a great way to throw out the idea in a non-aggressive way. And to everyone else, hey, at least they snazz up the dirty old buss stations for now.


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Peachy Keen

Maybe none of us have skin that is literally, "good enough to eat," but the new ad campaign for Ella Bache's skin line claims their products will help you achieve something pretty darn close.

Once again, this campaign is coming out of Australia, thanks to the ad agency BMF. The new campaign is called "skin good enough to eat," so what better way to promote it than with a giant sized woman made out of peaches? Weird, but cool. The giant naked woman is made out of 24,000 peaches, measuring 5 meters high and 12 meters long.

I can't find information anywhere discussing whether or not the peaches are real. I can't imagine they are. Who would put all that effort and time into an advertising campaign that could rot within a week? If i find anything out i'll keep you posted. And because not everyone can sneak a peak at the naked woman in Sydney's Fleet Park, i figured I'd let you get a glimpse of it here.



This video also shows the making of the giant peachy woman. Delish

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Bless You

So, we've already discussed bus shelters that smell good...but bus shelters that sneeze on you? What's that all about?

It's a new advertising campaign for Science World, a museum in Vancouver. The advertisement was placed in bus shelters and simply features a large yellow circle with the Science World logo in it, and instructions to "press here and we'll explain."

When the button is pressed, the familiar "achoo" sound is played, along with a spritz of water to the face. Then, a voice says, "did you know that a sneeze can travel 12 feet and hover for three hours? It's true. And gross. But hey, you've learned something! Science World-We can explain."

The concept behind the campaign was to present an interesting fact in a nontraditional way, in hopes of getting people to the museum wanting to learn more. I'd say it was a job well done. Take a look at this video to watch people's reactions, its pretty funny.


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Hubba Bubba!

Hubba Bubba Bubblegum just came out with a very unexpected, slightly gross, maybe even a little controversial, campaign. How many times have you heard, "don't play with your gum, that gross." Well now, Hubba Bubba is telling us to do just that.

Everywhere you go, streets and sidewalks are polka dotted with chewing gum, and their aim is to tackle that exact problem. So some creative genius over at DDB (located in Sydney, Australia,) thought back to his childhood fun with "paint by numbers," and decided to incorporate it into their campaign. What a great idea to keep our streets clean. And as the whole "green movement" becomes increasingly important to people, Huba Bubba has been receiving quite a lot of praise for the idea. But still, i find playing with my gum, and that of complete strangers, to be just a little gross.

Basically, the entire campaign revolves around these interactive "paint by numbers" style posters with the idea of using the different gum flavors as the color palette. The aim is to get people to go out and buy some Hubba Bubba so they can join in on the fun.

Gross? Maybe. Creative? Sure. Unexpected? Definitely! All in all, i'd call it a win for Hubba Bubba! And a good excuse to buy some bublegum, after all, your only helping to keep the environment clean, right?



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Take a Walk in Somone Else's Shoes!

Any sandal lover has surely heard of the brand Haviana. They make sandals for girls and guys in every color and print imaginable. And while those $5 Old Navy ones may seem a bit tempting, the $15 is well worth the splurge for a pair of nice Havianas. They withstand the weather way better, and are much easier to keep clean.

But enough of my sales pitch. The Haviana brand just came out with a new campaign, and wait until you take a look at what BBDO NY has created. Two separate campaigns were launched, both as equally creative and unexpected as the next.

The first is a series of sandal shaped planters filled with flowers to promote the new floral design. Pretty cool!


Yet i must admit, the second part of the campaign is even cooler, or at least i think so. Not only are door mats a neat new place to advertise...but doormats with pop out sandals? That just sounds too good to be true. Basically the concept is that when you're leaving your house, you pop out the sandals from the mat, and slip them on. And when you get home? You guessed it, you just slip them right back in to complete the welcome mat.

Too bad they are a limited edition creation, I'd love to get my hands, or feet for that matter, on one of them.

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Call me Crazy...

Sometimes advertising is crazy, and sometimes, it just makes you think you're crazy. This is a case of the latter.

A billboard in NYC for the new show on A&E, Paranormal State, is equipped with speakers. The crazy part is that because the advertisement uses hypersonic sound beams, the sound waves resonate against whatever surface they hit. That way, when they hit your head, it sounds like a creepy whisper is coming from inside your own brain. The billboard, which reads "73% of Americans believe," implies that 73% of Americans believe in ghosts. The speakers sitting on top of the billboard transmit the sound of a woman whispering, "It's not your imagination, whose there?"

The technology is called Holosonic, which projects sounds literally right into your own ears. Creative? Yes! But this may just be a case of invasion of privacy. I don't want anyone getting inside my brain dictating what i think, and i can assure you that there are many that would agree with me. In my opinion, this is just a case of advertising gone too far. I commend them on an innovative idea, yet their creativity shouldn't come at the expense of my sanity.

Listen here...


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Got Milk?!

Well, after sitting in a bus shelter adorned with Magniscent, you'll surely want some! This holiday season, bus shelters in California were given an added feature called Magniscent as part of the "Got Milk?" campaign. Provided by the company Arcade Marketing, the smell of fresh baked chocolate chip cookies was infused into adhesives which were installed in hidden spots in the shelters. The idea is to build buzz by creating the desire for milk in an extremely unexpected and unusual way.

According to an article in The San Fransisco Chronicle, "olfactory marketing blitzes aren't new. There's the "new car" aroma at auto dealerships, "fresh-brewed coffee" smells in convienance stores, and "rose scents" for florists." Yet, scented advertising outdoors is a new idea in the US.

While outdoor marketing is a rapidly growing market for advertisers, this clever concept is a bit more unexpected than the now common bus shelter and billboard advertisements. And it is sure to grab the attention of everyone waiting for their ride home at the end of a long day. Bus shelters are a great way to advertise, especially in cities. Thousands of people use public transportation, and even more walk by the shelters along busy city streets. So ultimately, this unexpected campaign will reach the masses, regardless of socioeconomic status. Which is good, considering everyone loves cookies and milk.

In a country plagued with obesity, I'm not so sure the aroma of chocolate chip cookies is good for our health, but it certainly seems like a great ploy for the "Got Milk?" campaign.

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Pass the Charmin, Please!

More than ever before, advertisements and marketing gimmicks are showing up in the most unexpected places. But, the bathroom...really?

YUP! According to a video blog on Adage.com, Charmin is hitting the big city again. Check the video out here (http://adage.com/article?article_id=115637&search_phrase=charmin+bathroom ) This holiday season, Procter & Gamble's Charmin decided to take their products to the masses by letting consumers actually test their papers in the lavish public "Charmin Bathrooms." For the second year in a row, Charmin used actual toilets as their advertising medium of choice. BRILLIANT. By opening 20 public bathrooms in Times Square, they were able to create quite a buzz surrounding their brand. More so, by giving the bathroom-goers a choice of six different textures, thousands of city shoppers were exposed to their various products. And because NYC during the busy holiday season gets shoppers from all over the world, it was a perfect place and time for the campaign. In a city screaming for more public bathroom facilities, these lavish restrooms got more than their fair share of a*s :)

WOW!!! What a genius idea by the Procter & Gamble crew; advertise your product by letting consumers experience it in their times of need. This surely helped to make Charmin a top of mind brand, and it definitely persuaded many shoppers to pick up a roll next time they hit the supermarket. In a society so saturated by advertising and marketing, it is important and necessary to go a step above the rest and do something really unexpected in order to stand out. And at the end of the day, P&G not only stood out, but also created a compelling and relevant brand experience in a very engaging way. Way to go!

Take a look:




http://www.youtube.com/watch?v=YpwFIckJ8Mk --Watch this, it's really cool!

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First Blog!!!

Whats up. Just testing this out to see if it works. I'll be blogging about non-traditional advertising all semester on here. Will update soon!!

See you soon!