Thursday, February 14, 2008

Bless You

So, we've already discussed bus shelters that smell good...but bus shelters that sneeze on you? What's that all about?

It's a new advertising campaign for Science World, a museum in Vancouver. The advertisement was placed in bus shelters and simply features a large yellow circle with the Science World logo in it, and instructions to "press here and we'll explain."

When the button is pressed, the familiar "achoo" sound is played, along with a spritz of water to the face. Then, a voice says, "did you know that a sneeze can travel 12 feet and hover for three hours? It's true. And gross. But hey, you've learned something! Science World-We can explain."

The concept behind the campaign was to present an interesting fact in a nontraditional way, in hopes of getting people to the museum wanting to learn more. I'd say it was a job well done. Take a look at this video to watch people's reactions, its pretty funny.


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