Thursday, February 21, 2008
Hitting the Slopes
Venture Communications, an advertising agency out of Toronto, has come up with a new campaign for Travel Alberta, which brings the Rockies right to the skiers. Well not literally, but the idea is pretty cool. I know I've discussed cool outdoor advertisements before but...this one does something a little bit different than the others.
Basically, in select locations across Toronto, Venture Communications created makeshift mountains. By putting up posters of the Rockies, they were able to turn benches into "chair lifts." This was quite an unexpected way to transform the expected. Going one step further, creating makeshift snow and skis on the floor gives the "rider" the feeling of really being there.
At least to the ski bunnies in the area, these transit benches should prove to be quite a turn on. Anyone that loves to ski knows it doesn't take much convincing to get them to hit the slopes. This is a great way to throw out the idea in a non-aggressive way. And to everyone else, hey, at least they snazz up the dirty old buss stations for now.