Saturday, March 1, 2008
Animal Planet decided to use some guerilla advertising to promote the new show, "Escape to Chimp Eden." And i mean, they literally used "guerilla" advertising.
In high traffic areas around New York City, cardboard chimps were hung from telephone poles and lamp posts. The Chimp is holding a sign that says "Escape to Chimp Eden, Fridays 9 PM, Animal Planet." This is a creative idea that surely grabed the attention of everyone walking down the street. Rather than using regular posters on the side of buildings, they posted their ads in unusual places, in a clever shape. This is surely a clutter buster, and stands out among the millions of ads plastered around NYC. Pretty cool, huh?