Monday, March 17, 2008
The Australia Post came up with a new concept; personalized stamps. In order to get the word out, M&C Saatchi in Melbourne, Australia, came out with a clever campaign.
The Australia Post campaign, like many others, takes place in bus and transit shelters. As we know, transit shelters are definitely an efficient way to grab the attention of a wide range of consumers, especially those in major cities. The shelters were adorned with big envelopes. Cleverly, where the stamp would normally go, M&C Saarchi placed a mirror instead, thus showcasing that you can get whatever you want on your stamps.
Plus, a mirror is always a handy thing to have around. Give someone a mirror, and they are bound to look into it. If this theory of mine stands true (which I'm guessing it does in 90% of people,) then this campaign is sure to grab the attention of transit goers. Cool Concept! yet I'm curious if people will really even use the stamps...does anyone care enough to actually personalize them? We'll have to stay tuned and see.