Wednesday, March 5, 2008

Lipton's Green Tree?

JWT, an advertising agency based in Egypt, just came up with a campaign for Lipton's Green Tea that makes Lipton's green tea, well, even greener.

The concept of the campaign is pretty genius, if you ask me. Basically, they took the shrubbery around Egypt and turned them into tea cups to promote Lipton's Green Tea. Get it? They made green tea, literally. The tea cup hedge sculptures definitely garnered a lot of attention, and were a great way to advertise without using or ruining any resources. Thus, making the campaign a green one in regards to the environment as well.

Unlike simple posters and billboards, these are advertisements that are almost impossible to miss. Take a look, its actually very cool.


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