Saturday, March 22, 2008
The Jupiter Drawing Room, an advertising agency located in South Africa just came up with an extremely clever and thought provoking campaign to deter drunk driving. The campaign title? Arrive Alive: Drunk.
The concept is simple: make people think about the consequences of driving drunk. So how did they go about doing this? Simple. A tiny poster was hung above toilets around South Africa stating, " Take a seat and think about the consequences of drunk driving." The toilet seats were then adorned with wheelchair tires on either side. Get it?
Scary and real and thought provoking. What a creative way to promote safe driving. Way to go!