Advertising agency H&C-Leo Burnett, Beirut, (definitely check out their website, its really cool) in collaboration with Kellogs', just came out with a new campaign that i must say is possibly the most untraditional one we have yet to discuss.
Kellog's is a very well known brand that prides itself on being a healthy choice, and ultimately, a good meal when trying to lose weight. With the health craze going on right now, its obvious that this is a trait they will surely benefit from advertising. But how did they creatively go about it? Well just take a look:
Personally, i think its hysterical, and a SURE way to make someone stop for a second look. Some buzz claims its distasteful, and i don't totally disagree. I think the unexpectedness and cleverness weighs out any of these negative opinions.
Yet, i really can't decide what kind of store would allow this in their window...and how much Kellogs' had to pay for it. It definitely doesn't make the store look good. My opinion? I'm obsessed with this campaign. Kellogs' makes your jeans drop...a size that is!