We all know that there is a problem with homelessness, especially in major metropolitan areas. Advertising agency Clemenger BBDO, coming from Melbourne, Australia, came up with a campaign to help raise awareness about this real problem.
Garbage cans around Melbourne were turned into advertisements with just a few simple additions. By adding the image of a fork, knife, and napkin to either side of the garbage, they created a real clutter buster advertisement. The campaign slogan, while not anything super creative, definitely helped to get the point across. "For the homeless, every day is a struggle. Donate today and help us feed the homeless."
This campaign was an extremely clever way to get a very simple point across making use of what was already around. And the image is sure to get people talking. At least it made me stop and think. What do you think? Take a look. Source ibelieveinadv